ABOUT
In a world of endless recommendations, hae exists to make discovery feel intentional.
The name hae (해) carries a dual meaning in Korean. It can mean sun - a symbol of warmth, light, and new beginnings - and it comes from a verb, meaning "to do." Together, those ideas became the foundation of hae: a place that celebrates curiosity, action, and the optimism of discovering something new.
We curate the brands, products, places, and ideas that quietly stand out, not because they're trending, but because they're worth your attention. From emerging designers and independent makers to timeless essentials, every story is selected with the belief that thoughtful discovery has the power to inspire, support creativity, and make everyday life a little more meaningful.
From fashion and beauty to lifestyle and home, every recommendation is chosen with intention, curiosity, and a genuine appreciation for things made well.
BEYOND THE EDITORIAL
At hae, discovery doesn't stop with what we publish.
Through hae Studio, we help brands become worth discovering. We build creator and affiliate programs that connect thoughtful brands with the people who genuinely influence buying decisions. From launching and growing ShopMy programs to developing long-term creator strategies, we partner with brands that believe in authentic, lasting growth.
Through hae Studio, we help brands become worth discovering. We build creator and affiliate programs that connect thoughtful brands with the people who genuinely influence buying decisions. From launching and growing ShopMy programs to developing long-term creator strategies, we partner with brands that believe in authentic, lasting growth.
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CONTACT
For partnership or collaboration inquiries: [email protected]